A-Z of Local Keyword Research
Local keyword research differs from general SEO keyword research in a few key ways. It’s important to first understand the difference between local and organic search results. Organic search results are the unpaid, natural search engine results that you see at the top of the page. Local search results are the paid and unpaid results that are specific to your location. They appear in a different section of the search engine results page (SERP) and are often highlighted with a map marker or pin.
If you are implementing Local SEO on your website, understanding the difference between local keyword research and standard keyword research is integral to your success.
There are a few key things to keep in mind when conducting local keyword research:
1. How to Do Local Keyword Research.
When targeting local customers, it’s important to use keywords that are relevant to your business. For example, if you own a local pizza restaurant, you would want to use keywords like “pizza delivery,” “pizza restaurants,” and “best pizza in town.”
When doing keyword research, it’s important to use local modifiers like “near me,” “in my area,” and “nearby.” These keywords help you target potential customers who are physically close to your business.
- Target keywords with high purchase intent
When researching local keywords, target those that have high purchase intent. These are keywords that indicate that the person is actively looking to buy a product or service.
- Consider your business type
Your business type will also influence your local SEO keyword research. If you’re a plumber, for example, you’ll want to target keywords like “plumber,” “water heater installation,” and “leaky faucet.”
- Use Google Ads
Google Ads is a great tool for performing local SEO keyword research. It allows you to see how people are searching for products and services in your area. You can also see the competition for each keyword and how much money people are spending on ads for those keywords.
2. Use Google’s Keyword Planner tool.
The Keyword Planner is a great resource for starting your local keyword research and finding terms related to your business. Just enter your business name and related keywords, and the tool will generate a list of relevant keywords and monthly search volumes.
3. Use Google Trends.
Google Trends can help you determine whether a particular keyword is trending up or down. This can be helpful when deciding which keywords to target.
4. Research your competition.
Take a look at your competitors’ websites and see what keywords they’re targeting. You might be able to find some valuable keywords by doing a little competitive research.
5. Use local search engines.
Local search engines like Yahoo Local and Google My Business can be a great source of keyword ideas. Just enter your business name and related keywords, and you’ll get a list of relevant keywords to target.
6. Use long-tail keywords.
When conducting your local keyword research don’t forget about long-tail keywords! Long-tail keywords are keywords that are more specific and targeted than general keywords. They can be a great way to get traffic from people who are looking for exactly what you offer. For example, if you own a hairdressing business, you can target long-tail keywords such as “100% human hair extensions,” “hair salon near me,” and “best haircuts in town.”
7. Monitor your website’s search engine rankings.
Keep an eye on your website’s search engine rankings to see how you’re doing with your local SEO efforts. If your rankings are dropping, it might be time to rethink your local SEO keyword strategy.
8. Use local directories.
Local directories can be a great source of leads for your business. Make sure you’re listed in the major local directories and consider submitting your website to some of the smaller directories as well. Some major local directories in Sydney are Yellow Pages, True Local, and White Pages.
9. Use local social media sites.
Social media can be a great way to connect with local customers. Make sure you’re using local social media sites like Facebook and Yelp to reach potential customers in your area.
10. Stay up to date with the latest Google algorithm changes.
Google is constantly changing its algorithm, so it’s important to stay up to date with the latest changes. Algorithm updates can impact your website’s local search engine rankings, so it’s important to make sure your SEO strategy is up to date.
Start Your Local Keyword Research Today!
On a final note, don’t forget to stay up to date with the latest Google algorithm changes, use local directories and social media sites, and monitor your website’s search engine rankings! And most importantly, always keep your customers in mind when conducting your local keyword research.
Thanks for reading!
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