SEO techniques… you may be left wondering where to begin. Most companies understand the value of organic search, and while some rely solely on popular “best practices”, others invest in technical SEO and take a more sophisticated approach. Even those who do follow SEO best practices often fall short of achieving the results they want. There are many reasons for this, but one of the most common is that businesses overlook some of the most effective SEO techniques.
In this article, we will discuss 10 of the most overlooked SEO techniques that can help your business achieve better rankings and more web traffic.
18 Advanced Search Engine Optimisation Techniques
Search engines are constantly evolving and changing their algorithms to provide the best possible search results for their users. As an agency or business, it is important to stay up-to-date on the latest search engine changes and advancements so that your web pages can start ranking high in the search results.
Experimentation is becoming a critical tool marketers need to keep up with Google’s ongoing evolution and changes. Let’s take a deep dive into the most underrated SEO techniques that marketers and business owners can implement.
1. Optimise Page Speed
Page speed is not only important to users, but it’s also important to all major search engines. The speed of your website affects Google’s ability to crawl it and therefore affects your SEO performance. Because search engine bots crawl through your content quite quickly, they need to be able to index your site in the quickest way possible.
There are many things you can do to improve the speed of your website, such as compressing images, minifying CSS and Java scripts, and caching static files. You can use Google’s PageSpeed Insights to get specific recommendations on how to improve your page speed.
2. Improve Site Structure
A well-structured website is not only user-friendly, but it’s also good for search engine optimisation. A site that is easy to crawl will be indexed and ranked higher by search engines than one that isn’t. You can improve the structure of your website by using a sitemap, organising your site structure, adding internal and external links, removing broken links, and creating an easily crawlable link structure.
3. Optimise Google Search Console
Optimising your Google Search Console will allow you to monitor advanced SEO issues such as speed, broken links, crawl rate, indexing and search traffic in one place. You can fix most problems using Google Search Console without waiting for the website to be crawled again or making changes on your web server. Once these fixes are made, you must request a site refresh from Google to generate new crawl data.
4. Optimise Internal and External Links
Internal linking is essential to consider when you want to rank high in organic search results. If your web pages are well-linked internally, it means that they all appear on the same level of authority and can therefore be ranked higher for related phrases
When building internal links, make sure that the anchor text is keyword rich and that the pages you are linking to are relevant to the page you’re on. Also, avoid over-linking as search engines can see this as spammy.
External links are vital for search engine optimisation. When you include external links on your website, you pass link juice (trust and authority) to other websites. This is beneficial because it helps improve the overall ranking of those websites. However, make sure that the external links are high-quality and relevant to your content or else you could lose trust and authority with search engines.
5. Increase Social Shares
One of the best ways for your website to rank higher in Google search results is to have a lot of social shares across various social platforms. When your website has increased shares, it shows that your content is highly relevant and engaging for users.
The best way to get more social shares is by creating exciting and informative content that you know your target audience will love. Many marketers make the mistake of seeking to get more social media shares by only promoting the content; however, this is not one of the SEO techniques we recommended as it does not create genuine relationships with your audience.
6. Increase Quality Backlinks
The number of backlinks pointing to your website determines your website’s authority and how likely it will rank high in Google search results. The best way to get quality backlinks is by creating high-quality content that people will naturally want to link to your web pages.
Enhance your link building strategy by reaching out to other website owners and bloggers in your industry, asking them to share your content. If they like your content, there’s a good chance they will be happy to oblige.
7. Remove Broken Links
Broken links can be a significant hindrance to your search results, as they affect user experience and the ability of search engines to crawl and index your website. You can help search engines discover and fix broken links on your website by using a tool such as Screaming Frog or Xenu’s Link Sleuth.
8. Optimise Meta Tags
Meta tags are not only good for SEO because they control the information about your website in the search results and tell browsers what to display on the page. Google also uses meta tags to determine if your website is mobile-friendly and displays correctly on different devices. You can control the meta tags on your website by using a tool such as the Meta Tag Generator or the Yoast SEO Plugin. Make sure to fill out all of the information accurately, including the title, description, and keywords. This will help search engines understand what your website is about and how it should be displayed.
9. Add Supplementary Content
Supplementary content is a type of rich media that helps to enrich your website content and provides users with more information about the topic you are discussing. This can help keep visitors on your page for a more extended period, and it can also help you attract organic traffic to your web pages.
6. Improve Website Navigation
Website navigation is another aspect of your website that can help search engines and customers discover your high-quality content better. Good website navigation makes it easy for users to find the information they are looking for on your website. It also helps Google to crawl your website and index the pages correctly so that your content can be positioned in search results.
10. Optimise Images
When you upload images to your website, you can add metadata with information about the image, known as “image alt text”, and it shows Google what the image is all about. This is a great way to optimise your images for SEO and help you rank higher in the search results.
11. Optimise Your Anchor Text
Anchor text is the text you use to link to other pages on your website. You should use keyword-rich anchor text to help improve your SEO. However, you must be careful not to overuse keywords, or it will appear as spam to Google and could result in lower search rankings. Make sure to use relevant keywords that your audience would typically search for.
12. Add Social Sharing Buttons
Social sharing buttons are a great way to increase the reach of your content and help you to get more shares on social media. When users share your content, it can help to improve your SEO ranking by increasing the number of links to your website.
13. Use SEO-Friendly URLs
SEO-friendly URLs are used to identify keywords in the URL of your website, rather than using complex URLs that don’t make sense. For example, you could use https://www.seo-hacker.com/how-to-get-more-traffic instead of https://www.seo-hacker.com/13v6t8p32vq4xr.
14. Perform Keyword Research
Keyword research is one of the most important things to improve your SEO. When you perform keyword research, you will find out how many people are searching for terms related to your website and which keywords have the highest potential for conversions. This information is extremely valuable and will help you determine which keywords you should use on your website and your content.
15. Use Schema Markup
Schema markup is a simple way to make your search engine results pages appear more attractive and easy to understand for users. You can use schema markup to specify what information you want Google to display, such as the title of your page, image, and author.
16. Place Keywords in the First 100 Words of Your Content
Including keywords early on in your content will help search engines to rank your content higher in the search results for those specific keywords or phrases. This is a best practice that most SEO experts recommend for increased website traffic and increased conversions.
Including keywords early on in your content will help search engines to rank your content higher in the search results for those specific keywords or phrases. This is a best practice that most SEO experts recommend for increased website traffic and increased conversions.
17. Mobile Optimisation
Mobile Optimization is crucial. Google states that websites should be mobile-friendly to get better search engine rankings. If the website does not perform well on a mobile device, it will impact your ability to rank higher in organic results for key phrases targeted by users searching on their mobile devices.
18. Create Relevant, High-Quality Content
Optimising content correctly provides prolonged visibility. It is vital to create valuable and relevant content that offers a solution for people on the lookout. Therefore, it’s important to keep an eye on SEO best practices and trending topics in your industry so you can stay ahead of the competition. You can also optimise existing content by ensuring on-page best practice is implemented across your website.
Start Implementing the best SEO Techniques today!
The most overlooked SEO techniques are those that you can do yourself! If you want to be successful and stay on top of your game, there is no substitute for hard work. You won’t get anywhere without a plan or strategy in place. These efforts don’t mean they will happen quickly, but we guarantee success with the right approach and time invested.
Contact White Label SEO we’ll help you implement your online marketing campaign with the leading Whitelabel SEO Services available in Australia.
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