Rich Snippets: SEO Best Practice 2021

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Written by White Label SEO

November 27, 2021

Your Guide to Rich Snippets: SEO Best Practice 2021

With the recent rise in popularity of Structured Data Markup, it’s important to stay up-to-date with the latest SEO best practice in order to ensure your web pages are properly marked up.

From 2021, Google will be adding a new feature to its search results pages. This addition is a list of “rich snippets” that appear next to the search result for a particular product or service

The purpose of rich snippets is to allow businesses with well-structured web pages to stand out in search results while ensuring that users are able to find the information they’re looking for with ease.

As part of our ongoing commitment to meeting evolving industry standards, our team of SEO experts at White Label SEO has provided the latest Rich Snippets best practice for 2021.


So, what are rich snippets exactly?

Rich snippets are a way for search engines to “embed rich media content into their search results.” The purpose of the code is to tell the search engine what type of information is on your page and provide that information in an easily digestible format. There are several types of rich snippets such as product, recipe, people, business and many more.

Rich snippets for structured data are one of the most recent additions to Google’s arsenal in their fight against spam.

In the year 2021, when all businesses will be expected to implement SEO best practice in order to achieve improved rankings. Our guide is designed to help you avoid costly mistakes and prevent your business from being left behind in the rush for improved ranking in search results.



1. Use Markup for Your Entire Website

2. Minimum of Three Entries per Web Page

3. Every Product Should Have at Least Product Details Entered

4. When Possible, Embed Code Not Images

5. Use Data Schemas to Your Advantage

6. Additional Tips and Tricks for Using Structured Data Markup

1. Use Markup for Your Entire Website 

Ensure that your entire website is structured with rich snippets in mind. This is an important step in the process of marking up your pages and should be used alongside a shorter snippet on all other pages to give search engines a clear idea of each page’s purpose.

2. Minimum of Three Entries per Web Page

Currently, Google will show rich snippets for three different types of information from your web page. Ensure that your markup covers all three of these possibilities.

3. Every Product Should Have Product Details Entered

When a user searches for a product, Google will show a list of products that match the search term. The more information you have listed on your page, the higher your chances of being featured in this search result. Using structured data markup to add a product’s name, image and price is a great way to ensure this happens.

4. Embed Code Not Images

Google understands that images can be difficult to work with in terms of indexing. If you use rich snippets for the purpose of improving your ranking in search results then it may be in your best interests to embed code when possible.

5. Use Data Schemas to Your Advantage

The team at White Label SEO have created a range of data schemas that can be used by businesses who want to provide their customers with a richer search experience.

6. Additional Tips and Tricks for Using Structured Data Markup

Sometimes the smallest things can have a drastic impact on how well your web page performs. Below are some additional tips that will be sure to help your web page stand out from the rest of the pack: 

1. Use Schema markup to describe products for rich snippets,

2. Implement structured data for all pages. Be sure to check for any errors.

3. Do not use JavaScript to generate the markup, because crawlers are unable to read it.

4. There are no limits on how many rich snippets you can implement, so take advantage of all types available!

Structured snippets, like rich snippets, are the low-hanging fruit of search engine optimization. By implementing them on your site, you are making it easier for users and search engines to discover your content.

What's the difference between rich snippets and structured snippets?

Rich snippets and structured snippets are easily confused. Both stand out in organic search listings because they are in code, but they do two different things. Rich snippets provide additional information to make the search results more useful for users. Structured snippets display the page’s hierarchical structure within a site. They can give important clues about how pages on your website are related to each other. They also help in the smooth navigation of users and search engines on a website.

Could your website benefit from rich snippets?

Absolutely! Rich snippets are relatively easy to implement and can make it much easier for users to discover your content.

Why should you implement rich snippets on your website?

If you’re in the e-commerce business, rich snippets are guaranteed to benefit your SERP. The product snippet allows your product to stand out in the SERP. It shows the price, availability, product description and a picture of the product.

This makes it easier for users to find your product without having to do research on other sites.

Another way to use rich snippets is for searching events. You can create a rich snippet that has the event time, date and location altogether. Users will be able to find the event they’re looking for without having to navigate through your website or search Google separately for each piece of information.


How can I optimize my website for rich snippets?

The first step in implementing rich snippets is to check if you already have installed one on your site. You can do this by using Google’s Structured Data Testing Tool. Just type in your URL and click “Fetch.”

Once you find out what kind of rich snippets are on your site, you can implement the ones you missed and fix others with issues.

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