SEO FOR SMALL BUSINESS

10 Easy Search Engine Tips for Small Business

SEO for small business is a valuable tool, and by following these ten easy steps, you will be able to optimise your website and get more traffic online, building leads and sales for your business.

The goal of search engine optimisation (SEO) aims to figure out what your customers look for online, the terms they use, and the material they want to read.

Think about how many times someone goes online to look for information – whether it be to find an address, find a service or shop online – the number of searches is staggering.

SEO is ever-changing and evolving, just like any other marketing strategy. You need to keep up with it to know what SEO needs to be done on your website and give your small business a competitive edge over the rest.

Following are SEO tips from the experts that can help you increase your web traffic and in return, your sales.

10 SEO Tips You Can Start Right Now: 

1. Create Content that People Need and Want to Read

Be “buyer-centric”. Don’t create content without considering the needs of your customer. What problems can you solve for them?

2. Learn the basics keyword research

Keywords are what people search for online to find the information they need. From long-tail keywords to short-tail, you should know what people are looking for so you can optimise your website accordingly.

For a good foundation in SEO best practice, check out The Beginner’s Guide to SEO by MOZ. 

3. Have a User-Friendly Site

The first step to effective SEO for small business is a well-designed website that looks great on all devices and provides an engaging UX.

By getting to the top of Google for your core keywords, you’re going to get more traffic from people visiting your site directly so it’s important that your website is easy to navigate. 

4. Create Compelling Content

Text, graphics and videos make a great combination as an SEO marketing strategy. Utilise your website or blog to create compelling content that drives leads and promotes conversions.

5. Ensure your website loads quickly!

It pays to give a good user experience with quick loading time, response time and easy navigation.  Combined with the leading SEO for small business practices, you have a good chance of ranking higher on search engines.

6. Create a Google My Business Profile

Google My Business is a free local listing management service that helps you manage your presence on Google. Get it to increase traffic, subscribers and sales.

7. Be Optimised for Mobile Search

You want to make sure you are ready for mobile SEO! Your website needs to be easy to navigate on multiple devices, including desktops, laptops, tablets and

There are many ways to optimise your website’s content to increase search engine rankings. You should have an expert handle this process, as simply inserting keywords across your website will not get the search results you’re looking for.

8. Create Content that Solves Problems!

Your website content has to be solution-oriented and optimised to rank when people enter terms relevant to your business offerings. SEO for business helps you connect with customers looking for what you have to offer. This form of advertising is organic, which means you don’t have to spend on ads.

9. Consider Voice Search in your SEO Strategy

Did you know that 25 per cent of users would instead use voice search to find information? Optimise your content using long-tail keywords, so potential customers can find your website when using voice search.

10. Learn about the range of SEO Services available

The world of SEO is complex, and taking it on without expert guidance can leave you frustrated and your website stuck in the same place. SEO Services can help you get that competitive edge to stand out from the rest. SEO Services range from keyword research and strategy, to link building and content creation.

 SEO For Small Business

Start Your SEO Strategy now! 

1. Set up a Google My Business profile today!

Setting up Google My Business is easy. All you have to do is follow the steps on the Google website. As a business owner, you can create a profile within minutes and start ranking in the world of search engines.

2. Learn about the range of SEO Services available

The world of SEO is complex, and taking it on without expert guidance can leave you frustrated and your website stuck in the same place. White label SEO Services can help you get that competitive edge to stand out from the rest. SEO for small business ranges from keyword research and strategy to link building and content creation, everything you need to get the most out of your website in front of the people that matter. 

3. Look at what other small businesses are doing

Look at what other small business SEO strategies your competitors are using. What are other small business owners doing well that you can implement on your website? What SEO content are they creating? This could also give you some insight into what keywords you should be using to increase your presence in organic search results.

SEO Services For Small Businesses at Your Fingertips

A professional partnership is where you can use white label SEO services for your small business needs. When investing in our SEO Services, we work on behalf of your small business, which means you’re free to have other business priorities.

White Label SEO is an expert in providing small businesses with the best marketing support possible for search engine optimisation services. All you need to do is work closely with their experts so you can benefit from these strategies.

Small business SEO can help your business gain greater visibility on search engines, getting you in the line of sight of customers looking for what you provide. Moreover, unlike advertising, SEO is a long-term solution that attracts new customers directly to your door.