SEO BEST PRACTICE 2021: Rich Snippets
What are rich snippets?
Rich snippets are a way for search engines to “embed rich-media content into their search results.” The purpose of the code is to tell the search engine what type of information is on your page and provide that information in an easily digestible format. There are several types of rich snippets such as product, recipe, people, business and many more.
Rich snippets and structured snippets are easily confused. Both stand out in organic search listings because they are in schema.org code, but they do two different things. Rich snippets provide additional information to make the search results more useful for users. Structured snippets display the page’s hierarchical structure within a site. They can give important clues about how pages on your website are related to each other. They also help in the smooth navigation of users and search engines on a website.
Could your website benefit from rich snippets? Absolutely! Rich snippets are relatively easy to implement and can make it much easier for users to discover your content.
Why should you care about rich snippets?
If you’re in the e-commerce business, rich snippets are guaranteed to benefit your SERP (Search Engine Results Page). The product snippet allows your product to stand out in the SERP. It shows the price, availability, product description and a picture of the product.
This makes it easier for users to find your product without having to do research on other sites.
Another way to use rich snippets is for searching events. You can create a rich snippet that has the event time, date and location altogether. Users will be able to find the event they’re looking for without having to navigate through your website or search Google separately for each piece of information.
Optimise your website for rich snippets
The first step in implementing rich snippets is to check if you already have installed one on your site. You can do this by using Google’s Structured Data Testing Tool. Just type in your URL and click “Fetch.”
Once you find out what kind of rich snippets are on your site, you can implement the ones you missed and fix others with issues.
Tips and tricks for Implementing Rich Snippets without Breaking the Bank
- Use Schema markup to describe products for rich snippets,
- Implement structured data for all pages. Be sure to check for any errors.
- There are no limits on how many rich snippets you can implement, so take advantage of all types available!
Structured snippets, like rich snippets, are the low-hanging fruit of search engine optimisation. By implementing them on your site, you are making it easier for users and search engines to discover your content.
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